Clean Water Here launches the largest safe drinking water social-media campaign in U.S. History on UN World Water Day 2017
Clean Water Here launches the largest safe drinking water social-media campaign in U.S. History on UN World Water Day 2017
Social Voice Tops 790 Million People
Supporters include Pitbull, Pink, Bruno Mars, Britney Spears, Maroon 5, Ed Sheeran, Pharrell Williams, UN-Water and Watermill Express
DENVER, Colo. (March 23, 2017) – The Clean Water Here social-media initiative to promote safe drinking water was launched today in celebration of UN Water World Water Day. The overall social-media voice of the campaign exceeded 790 million people.
Thanks to the support of Pitbull, Pink, Bruno Mars, Britney Spears, Maroon 5, Ed Sheeran, Pharrell Williams, Kesha, Sting, Fergie, Ryan Seacrest, Jason Derulo, Christina Aguilera, Ziggy Marley, Shania Twain, Seal, Andra Day, Seal, Pentatonix, Natasha Bedingfield, Nick Jonas, Juanes, Niall Horan, Fifth Harmony, Sean Mendes and more, this campaign encouraged and empowered the public to lend their social voices to help people understand the nature and scope of the global water crisis by promoting safe drinking water here in the United States on UN World Water Day.
UN World Water Day is coordinated by UN-Water and the 2017 campaign is led by UN Environment, UN-HABITAT, United Nations University and the World Health Organization.
“I want to thank the celebrities and the public who used their influence through social media to support Clean Water Here,” said Lani Dolifka, the Founder of Clean Water Here and president/CEO of Watermill Express, “There are too many communities in the United States and around the world that still don’t have access to safe drinking water. It’s particularly important for the lives of our children.”
A proud Founding Partner of Clean Water Here, Watermill Express has been providing a sustainable alternative for safe, affordable drinking water in the United States for over 30 years.
“Making the right to water a practical reality holds out the promise of transformed lives for billions of people.” said Dr. Jamie Bartram, Director of the Water Institute at the University of North Carolina, whose world-renowned work as a professor and author/editor includes dozens of academic papers and books discussing the intersection of where water and health come together. “We also must make safe water available to those robbed of their own potential by neurotoxic pollutants, like lead in Flint and elsewhere in the United States.”
Evidence shows that children exposed to lead develop neurological deficiencies, leading to issues such as childhood intellectual disabilities, hearing problems, anemia, or behavior problems. There are an estimated 600,000 new cases of child lead exposure every year worldwide. Additionally in the United States, aging infrastructure, limited funding and management capacity for disadvantaged communities, the degradation of source water, and the risks from unregulated contaminants all contribute to the growing concern domestically.
“We believe that access to safe drinking water is a basic human right,” said David Clark, the co-creator of Clean Water Here and the Founder of Cause Flash. “We commend UN-Water for its leadership on this important issue, and their ongoing work as the effective mechanism that coordinates the UN’s work on water and sanitation. Collectively, between all the parties involved, I am both pleased and proud of our ground-breaking campaign.”
CLEAN WATER HERE
Founded by Watermill Express CEO Lani Dolifka, Clean Water Here promotes the need for safe drinking water in the United States. Research indicates that out-of-date plumbing, sometimes over 100 years old is delivering water through pipes that often leak contaminants into the water. In addition, old-fashioned water treatment facilities may not always address 21st-century contaminants like pesticides, industrial chemicals and arsenic. So who is most likely to be drinking this water that is known to cause disease – the poorest and most vulnerable among us. Clean Water Here is dedicated to educating the public about this important issue. For more information visit www.cleanwaterhere.org
Clean Water Here founding partner Watermill Express is the largest drive-up pure drinking water company in the U.S. and the green alternative to prepackaged water. Watermill Express customers reuse their own clean containers to reduce pollution from single-use plastic water bottles. Founded in 1984, Watermill Express supports causes that promote the health and welfare of children and families. For more information visit www.watermillexpress.com
UN WORLD WATER DAY
World Water Day has been observed since 1993 when the United Nations General Assembly declared March 22 as the annual “World Day for Water.” Coordinated by UN Water in support of the 193 member nations of the UN, this day is devoted to implementing recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN member states, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues facing the world. For more information visit www.worldwaterday.org
UN-Water is the United Nations inter-agency coordination mechanism for all freshwater related issues, including sanitation. Building on a long history of coordination in the UN System, UN-Water was formalized in 2003 by the United Nations High Level Committee on Programmes. It provides the platform to address the cross-cutting nature of water and maximize system-wide coordinated action and coherence. UN-Water promotes coherence in, and coordination of, UN system actions aimed at the implementation of the agenda defined by the Millennium Declaration and the World Summit on Sustainable Development as it relates to its scope of work. For more information visit www.unwater.org
Created by David Clark Cause, Cause Flash is a digital platform devoted to aggregating the social media voices (Twitter, Facebook, Google+ followers) of dignitaries, celebrities, charities, brands and the public at large, so large scale social media campaigns can be launched instantly. By harnessing talent and technology to rally people around important causes that deserve immediate attention, Cause Flash elevates the human condition by inspiring and empowering people to donate funds and their own social media voices to address some of the greatest challenges of our time. For more information visit www.CauseFlash.org
MEDIA CONTACTS: Jamie Izaks, firstname.lastname@example.org, (847) 897-7480
Did you know that it takes a single plastic water bottle more than 450 years to decompose in a landfill? That’s a shocking statistic, especially when you consider the fact that the average American used almost 200 disposable water bottles each last year, but only recycled 37. In fact, when you add it up, more than 38 billion water bottles – equating to more than $1 billion worth of plastic – are wasted (not recycled) each year.
At Watermill Express, we are passionate about what we call the R4…
Reduce the amount of trash you create
Reuse what you have
Recycle what you can
Refuse to purchase single-use plastic water bottles
Since our inception, Watermill Express customers have saved more than 4 billion single use water bottles from polluting our nation’s landfills. Watermill Express is an original sponsor of Container Recycling Institute’s “Zero Beverage Container Waste” program, and our company was an original member of the EPA’s WasteWise program in 1998.
All Watermill Express customers can bring their one-, three- or five-gallon reusable containers to any Watermill Express kiosk to refill them. Each Watermill Express five-gallon bottle you refill saves 40 single-use bottles!
For more information about Watermill Express’ work to eliminate single-use water bottles, click here.
Watermill Express and World Vision Reach Milestone Together: 100 Million Gallons of Clean Water Provided to Developing World
Watermill Express and World Vision Reach Milestone Together: 100 Million Gallons of Clean Water Provided to Developing World
“One Gallon Here Gives One Gallon There” Makes Major Impact in First Year
BRIGHTON, Colo. – Watermill Express, the nation’s largest drive-up pure drinking water and ice company, together with World Vision, announced today that their combined efforts in the first year of a new cause marketing program have resulted in providing more than 100 million gallons of clean water to the developing world.
Through the “One Gallon Here Gives One Gallon There,” program, for every gallon of water sold at a Watermill Express drive-up station, Watermill Express made a donation to World Vision to provide a gallon of water in the developing world.
“We are proud to support World Vision’s work in bringing clean water to the most vulnerable,” said Lani Dolifka, CEO and co-founder of Watermill Express. “It’s a milestone with World Vision and an indication that when we work together we can change the course of people’s lives in powerful ways.”
The need for clean water in many parts of the developing world remains an immediate crisis. Each day, nearly 1,000 children in developing countries under the age of five die from water borne illness. With “One Gallon Here Gives One Gallon There” Watermill Express has been a crucial component in World Vision’s efforts to provide water to children and their communities that are in desperate need.
“The Watermill Express program to donate a gallon of water in the developing world for every gallon purchased in their U.S. kiosks has been critical in helping World Vision achieve our goal of reaching one new person with clean water every 10 seconds,” said Greg Allgood, vice president of water for World Vision.
Furthermore, Watermill Express is a co-founder of Clean Water Here, which is raising awareness about the importance of safe drinking water domestically through the largest social media campaign in U.S. history. Clean Water Here is on its way to generating a social media voice of more than 500 million and will feature posts from celebrities like Sting, Pink, Maroon 5, Pitbull and Pharrell Williams, among others — who will lend their social voice on UN World Water Day, March 22, 2017. Additional information about “Clean Water Here” can be found online at www.cleanwaterhere.org.
About Watermill Express
Watermill Express is the largest drive-up pure drinking water and ice company in the nation and the green alternative to prepackaged water. Watermill Express customers reuse their own clean containers to reduce pollution from single-use plastic water bottles. The brand’s Waterocks® Ice is now available at select locations. Call 1-800-487-9643 for more information or visit watermillexpress.com.
About World Vision
World Vision is a Christian humanitarian organization conducting relief, development, and advocacy activities in its work with children, families, and their communities in nearly 100 countries to help them reach their full potential by tackling the causes of poverty and injustice. World Vision serves all people regardless of religion, race, ethnicity, or gender. For more information, please visit www.WorldVision.org/media-center/ or on Twitter @WorldVisionUSA.
About Clean Water Here
Clean Water Here promotes the need for safe drinking water in the United States and abroad. Research indicates that out-of-date plumbing, sometimes over 100 years old is delivering water through pipes that often leak contaminants into the water. In addition, old-fashioned water treatment facilities may not always address 21st-century contaminants like pesticides, industrial chemicals and arsenic. So who is most likely to be drinking this water that is known to cause disease? The poorest and most vulnerable among us. For more information, visit www.cleanwaterhere.org.
As we gear up for UN World Water Day on March 22, Clean Water Here continues to attract celebrity attention for its social media campaign. A global movement originating in the U.S. to help people understand the nature and scope of the worldwide water crisis, Clean Water Her promotes safe drinking water here at home.
To date, the celebrity social media voice supporting the campaign tops a reach of more than 250 million. Worldwide sensations who are onboard with the effort include Jason Derulo, Natasha Bedingfield, Sting, Maroon 5, Halsey, Sara Bareilles and Pentatonix. This new collection of inspiring influencers joins the initial list of supporting celebrities: Pitbull, Juanes, Andra Day, J Balvin and Maná.
“When you think about the influence these stars wield, we know that we’re moving the needle in a major way for safe drinking water,” said Lani Dolifka, the co-creator of Clean Water Here and CEO of Watermill Express. “There are too many U.S. communities and residents in the news these days that still do not have easy and affordable access to safe drinking water. We can’t thank our celebrity supporters enough.”
UN World Water Day is coordinated by UN Water and the 2017 campaign is led by UN Environment, UN-HABITAT, United Nations University and the World Health Organization.
The Clean Water Here initiative educates the public about this important issue. As part of the campaign, dignitaries, celebrities and the public are encouraged to lend their own social media voices to create the largest U.S. clean drinking water social media campaign in history.
The general public is strongly encouraged to lend their own social media voice. Anyone seeking to join should visit: http://causeflash.org/flashes/clean-water-here/.
While many Americans are concerned about the safety of their drinking water, the situation may be more dire than we realize. A new report has shown that there are potentially dangerous levels of chromium-6 contaminating tap water that is consumed by millions of Americans.
Chromium-6 is a carcinogenic chemical that scientific reports have indicated can cause cancer. Chromium-6 occurs naturally but is also produced by industrial processes such as stainless steel production, manufacturing of dyes and pigments, textile manufacturing and electroplating.
“But this new analysis from the Environmental Working Group, an independent advocacy group, examines evidence from water systems throughout the nation and concludes that the tap water of 218 million Americans contains levels of chromium-6 that the group considers dangerous,” the article says. “Whether it is chromium-6, PFOA or lead, the public is looking down the barrel of a serious water crisis across the country that has been building for decades.”
Though safe, clean drinking water is something many of us take for granted, a recently published study shows that millions of Americans may be drinking water with dangerously unsafe levels of industrial chemicals, according to a CNN article.
“Still, the study showed that 16.5 million Americans have one of six types of PFASs (polyfluoroalkyl and perfluoroalkyl substances or PFASs, have been linked to high cholesterol, obesity, hormone suppression — and even cancer) in their drinking water at levels at or above the maximum EPA limit,” the article says. “Overall, the highest levels were in watersheds near industrial sites, military bases and wastewater treatment plants. Though 194 public water supplies with higher-than-recommended chemical concentrations are located in 33 states, three-quarters of the toxic water supplies are in just 13 states: California, New Jersey, North Carolina, Alabama, Florida, Pennsylvania, Ohio, New York, Georgia, Minnesota, Arizona, Massachusetts and Illinois.”
MCALLEN, TEXAS – December 12, 2016 – Watermill Express Names Winners of 11th Annual Writing Contest in Rio Grande Valley
Fourth Grade Contest Winners from Fourteen Area Schools to be Awarded Laptops and Wireless Printers for Essays Focused on Health and Wellness
MCALLEN, Texas – December 12, 2016 – Watermill Express, the nation’s largest drive-up pure drinking water and ice company, announced today the 20 winners of its annual writing contest. With the financial support of H-E-B, the fourth grade winners will each receive one laptop accompanied by a wireless printer as prizes for their essay submissions. Both teachers and parents of the fourth grade students will also receive H-E-B gift cards.
Themed, “Healthy Habits,” this year’s writing contest prompted students to reflect on the importance of making healthy choices and how to carry those habits with them for years to come. More than 1,000 essays poured in from fourth grade students in the McAllen, Hidalgo and Valley View Independent School Districts (ISD), the districts selected for this year’s contest. Judges, including Watermill Express’ co-founder and CEO Lani Dolifka, read and reviewed hundreds of essays in order to choose the most original and thought-provoking of the bunch.
“Our entire team looks forward to this time of year,” said Dolifka. “The writing contest has evolved into a community event. It’s a great feeling to know that we’re opening up discussion about well-being in dozens of classrooms and hopefully around dinner tables too.”
Award winners were selected from a total of 14 elementary schools in the Rio Grande Valley. Families and school staff are invited to attend ceremonies held in their district where the students will be recognized for their achievements.
Congratulations to the following winners of the 2016 “Healthy Habits” Watermill Express/H-E-B essay contest:
- Mariana Daniela Vallez – Castaneda Elementary
- Nick Hernandez – Dr. Alejo Salinas Jr. Elementary
- Michael Ryan Esquivel – Dr. Alejo Salinas Jr. Elementary
- Ezra M. Cavazos – Garza Elementary
- Darian Solis – Hendricks Elementary
- Itzel Ramos – Hendricks Elementary
- Joaquin Rocha – Hendricks Elementary
- Britney Zamorano – Hidalgo Park Elementary
- Belicia Vega – Jackson Elementary
- Lilyan Rose Castaneda – Milam Elementary
- Naomi Herrera – Navarro Elementary
- Kenzi Ramirez – Perez Elementary
- Alysandra Garcia – Rayburn Elementary
- Caroline Rangel – Seguin Elementary
- Victoria Perez – Valley View South Elementary
- Karolina Gonzalez – Valley View South Elementary
- Austin Ramirez – Valley View North Elementary
- Genesis Limon – Valley View North Elementary
- Madeline Castro – Wilbur Lucas Elementary
- Luna Cuevas – Wilson Elementary
Exclusive to the Rio Grande Valley, the first Watermill Express writing contest was held in 2005 and has since awarded more than $77,000 in prizes and has logged more than 11,000 participating students. Its popularity among schools and families in the community has made it an annual event that many fourth graders hope to participate in.
“Each year, our fourth graders wait anxiously to hear the school districts selected for the annual writing contest,” said Mario Reyna, health and physical education coordinator at McAllen ISD. “This year’s theme inspired our students to talk about healthy habits and overall well-being with teachers, family and friends. We’re so thankful to be surrounded by community-oriented organizations like Watermill Express and H-E-B.”
Watermill Express has a growing presence in the Rio Grande Valley with more than 200 locations and strong involvement in community events such as the recent “Pico de Gallo Century Bike Ride” and the “Break a Sweat Zumba-thon”. A community staple, the brand also partners with local organizations such as Make-A-Wish Foundation, Rio Grande Valley Diabetes Association, American Cancer Society and more.
Plus, beyond its writing contest and community involvement, but equally as important, Watermill Express holds a strong commitment to giving back. Each year, Watermill Express pledges funds and thousands of gallons of water back to communities in the Rio Grande Valley and beyond.
Across the country, Watermill Express serves thousands of customers a day safe, clean, pure drinking water and ice. Customers supply their own clean containers and drive up to the Watermill Express station to purchase great-tasting water and ice at a fraction of the price they would pay at the store.
When Don and Lani Dolifka founded Watermill Express more than 30 years ago, they knew that community outreach programs were as important to Watermill Express as water itself. In fact, they are the lifeblood of the business, demonstrating how deeply the care goes for communities Watermill Express serves. Here are several examples of the meaningful programs Watermill Express sponsors, supports and coordinates in local communities.
Annual Essay Contest
To underscore the commitment Watermill Express has made to providing pure drinking water and ice to areas that need it the most, the brand sponsors an annual essay contest where fourth grade students write about how healthy lifestyles can lead to healthy futures. Winning students, their teachers and schools are rewarded with laptops, printers and teacher gift cards.
Aspiring entrepreneurs between the ages of 8 and 13 pitch their creative business ideas before a panel of judges to win cash prizes to start their own enterprise! Impressive entries included innovative solutions to keeping kids healthy, active and engaged with their education.
Clean Water Here
With the support of big-name celebrities such as Pitbull and Juanes, Watermill Express is a founding partner of Clean Water Here, the U.S.’ largest social media campaign aimed at educating citizens of the world about the importance of clean drinking water. The campaign culminates with U.N. World Water Day on March 22, 2017.
For more information on any of the concentrated community outreach efforts Watermill Express has in place, please click here
Watermill Express has established itself as an authoritative voice in America for the immense need to provide safe, affordable and pure drinking water and ice to communities that do not have easy access. Establishing this voice comes as a result of the company’s commitment that it has maintained for more than 30 years to offer a pure drinking water solution that is at once less harmful to the environment than prepackaged water and affordable for the hundreds of communities it serves.
This unique brand positioning was recently on display in the Denver Post as Watermill Express, its brand differentiators and strategic growth plan were featured in the Denver area. The article discussed the brand’s beginnings, CEO Lani Dolifka’s commitment to providing pure drinking water to every person in need and the growth the brand has experienced since its founding in 1984.
“That’s when we started to work on a concept (1984) where people would bring their containers right to our site, where our filtration system could provide with the highest quality water at a very affordable price,” said Dolifka in the article. “We were kind of the prototypical customer because we didn’t have any other options and we didn’t have a lot of money. We wanted to serve our community and that’s how it started.”
Now, with more than 1,300 locations nationwide, hundreds of thousands of Americans are benefitting from Watermill Express’ pure water and Waterocks® Ice.
Click here to read the full article in the Denver Post.
For more information on the Watermill Express franchise opportunity, please click here.
CORPUS CHRISTI, TEXAS – September 24, 2016 – Watermill Express donates water to the 3rd Annual Triumph Over Kid Cancer Foundation’s “James A. Ragan GiddyUp!Race”
CORPUS CHRISTI, Texas – September 24, 2016 – Watermill Express, the nation’s largest drive-up pure drinking water and ice company, donated 75 gallons of pure drinking water to 3rd Annual Triumph Over Kid Cancer Foundation’s “James A. Ragan Giddy Up! Race”. The goal of the James A. Ragan Giddy Up! Race is to bring more awareness to pediatric cancers.
Each year, over 10,000 children are diagnosed with pediatric cancer – children with a full life ahead of them. Instead of going to school with friends and playing sports, they are forced to undergo surgery and various rounds of chemotherapy and radiation. The mission at Triumph Over Kid Cancer is to raise awareness of the horrors of pediatric cancer and the lack of funding it receives, and raise money to fund research into pediatric cancer.
“Thank you Watermill Express for helping make the 3rd Annual James A. Ragan GiddyUp!Race a success,” said event organizer Kesley Lancon. “With over 1,000 runners and their families present, the amount of wasted single-use water bottles was considerably reduced. Everyone serving water at the finish line had a smile on their face and a positive attitude!”
Approximately 568 single-use plastic water bottles were kept out of local landfills due to Watermill Express’s participation in this event.
About Watermill Express:
Watermill Express is the largest drive-up pure drinking water and ice company in the nation and the green alternative to prepackaged water. Watermill Express customers reuse their own clean containers to reduce pollution from single-use plastic water bottles. Waterocks® Ice is now available at select locations. Call 1-800-487-9643 for more information.