Watermill Express Featured in Forbes

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There’s no escaping the fact that there is a certain underlying degree of elitism in entrepreneurship.

After all, most entrepreneurs want to solve big problems, disrupt age-old processes, and as Steve Jobs put it, put a dent in the universe.

We tend to think globally and then try to apply our ideas locally. While this makes for a catchy slogan, it’s often easier said than done.

In fact, I’ve found that the opposite is often true. Organic ideas that solve a local problem often are the most impactful when applied at scale.

By thinking locally and then scaling globally, entrepreneurs can create a thriving business and still make a splash on the global stage.

No one I’ve met embodies this more than a Colorado-based entrepreneur Lani Dolifka. You might not have heard of her, but chances are you’ve come across her business.

Click here to read the full article on the Forbes website.