There’s no escaping the fact that there is a certain underlying degree of elitism in entrepreneurship.
After all, most entrepreneurs want to solve big problems, disrupt age-old processes, and as Steve Jobs put it, put a dent in the universe.
We tend to think globally and then try to apply our ideas locally. While this makes for a catchy slogan, it’s often easier said than done.
In fact, I’ve found that the opposite is often true. Organic ideas that solve a local problem often are the most impactful when applied at scale.
By thinking locally and then scaling globally, entrepreneurs can create a thriving business and still make a splash on the global stage.
No one I’ve met embodies this more than a Colorado-based entrepreneur Lani Dolifka. You might not have heard of her, but chances are you’ve come across her business.
Click here to read the full article on the Forbes website.